By Charles F. Champion
A brand management and crisis communication professor I know at a leading university contends that brands reside in the minds of customers, not at company headquarters. So, when crisis strikes, he argues, protecting the brand boils down to this: protecting your customers.
The California News Publishers Association, an organization of news publishers and editors, is charged with protecting the “brands” of 450+ California newspapers. We’ve been fighting against a rising tide of newsroom closures as the COVID-19 wave breaks over our members’ businesses.
Read the entire editorial as featured in The Bay Area Reporter here.